LeadMagic alternative

LeadMagic Pricing, and How to Find More Emails for Less

LeadMagic (leadmagic.io) is a popular Clay and Apollo enrichment step sold on subscriptions from $99 a month, which works out at $8.49 to $103 per 1,000 found emails depending on volume. On the same 288 contacts, every result re-verified live, OrbiSearch found 79.2% to LeadMagic's 47.9%, at $1.28 to $18.94 per 1,000 found on credits that never expire. Every email OrbiSearch returns is already verified, so nothing needs a second pass.

Alex Loughlin

Reviewed by Alex Loughlin, founder of OrbiSearch, on

LeadMagic pricing and features checked against LeadMagic's own website and docs.

How much does LeadMagic cost?

LeadMagic sells credit subscriptions: Essential at $99 a month for 5,000 credits, Growth $249 for 20,000, Professional $499 for 50,000 and Ultimate $849 for 100,000. Annual billing is ten times the monthly price. A found work email costs 1 credit and a validation 0.25 credits, credits are spent only on successful results, and there is no free trial. Prices taken from leadmagic.io/pricing, checked October 28, 2026.

Essential$99/month, or $990/year

5,000 credits a month ($0.0198 per credit, $0.0165 on annual). Email finder and validation at 300 requests a minute each. The entry plan; there is no free trial.

Growth$249/month, or $2,490/year

20,000 credits a month ($0.0124 per credit). 600 requests a minute. Adds Slack support.

Professional$499/month, or $4,990/year

50,000 credits a month ($0.0100 per credit). 1,000 requests a minute, plus free browsing of the Search API.

Ultimate$849/month, or $8,490/year

100,000 credits a month ($0.0085 per credit, $0.0071 on annual). 1,500 requests a minute, integration consulting and SLA.

Enterprise SecurityFrom $10,000 a year

Annual plans only, quoted on your security requirements. Team access is by request on every plan.

Credit costsPer successful result

Found work email 1 credit, email validation 0.25 credits (valid or invalid; 'unknown' is free), mobile number 5, profile or company search 1, social-to-email 5, job change 3. In-app people, company and jobs search is included on every plan. Annual billing is 10x monthly (two months free).

Credit rolloverCapped

Monthly subscription credits bank up to 2x the monthly allowance. Annual credits refresh yearly and do not roll over. Paid top-ups last 12 months.

For comparison, OrbiSearch sells one-time credit packs from $30 (2,000 finder searches) to $2,023 (2 million), 1 credit per search, credits never expire, plus unlimited email finder plans from $249 per month.

Why do teams move their email step from LeadMagic to OrbiSearch?

A third more of the list, found

Same 288 contacts, same live re-verification: OrbiSearch 79.2%, LeadMagic 47.9%. LeadMagic returned 50.0% before verification, so about one in 24 of the emails it handed back did not verify. OrbiSearch results are verified before they are returned.

Credits you keep, not a subscription

LeadMagic sells subscriptions from $99 a month; banked credits are capped at twice the monthly allowance and annual credits do not roll over. OrbiSearch sells one-time packs that never expire, plus unlimited finder plans from $249 a month, and is cheaper per found email on every pack, by 62% to 88%.

Almost nothing left for LeadMagic to add

OrbiSearch alone found 79.2% of the benchmark; OrbiSearch and LeadMagic together found 80.6%. A 1.4-point gain rarely justifies a second subscription. Open this scenario in our waterfall calculator and edit any number.

Find rate

Which finds more emails, LeadMagic or OrbiSearch?

Both tools were run on the same 288 real B2B contacts in August 2026, alongside Apollo, Hunter, Icypeas, Prospeo and People Data Labs. Every returned address was re-verified live at benchmark time, so these are deliverable emails, not source-sheet hits.

OrbiSearch

79.2%

live-verified find rate

Highest of the 7 tools. Next best: Apollo 71.5%, Icypeas 60.4%, Hunter 53.5%. Full data.

LeadMagic

47.9%

live-verified find rate

50.0% returned before verification. By region: 45.3% North America, 55.6% EMEA, 42.6% APAC. LeadMagic's own site claims 97% accuracy on the emails it does return.

The gap is coverage, not accuracy: LeadMagic's returned emails mostly verify, it only returns an email for about half the contacts. Per-contact outcomes are in the benchmark download.

Worked example

What do 10,000 contacts a month cost?

LeadMagic at its benchmark 47.9% find rate on the Essential plan (its cheapest), OrbiSearch at 79.2% on the 100,000-search pack. Our waterfall calculator lets you change every input.

LeadMagic alone

~4,790 emails

for $99 a month

10,000 contacts × 47.9% = 4,790 credits, inside Essential's 5,000. About $0.021 per found email; the 210 unused credits carry over, up to a cap of twice the monthly allowance.

OrbiSearch

~7,920 emails

for about $21

10,000 searches × $0.00207 = $20.70 of the $207 Enterprise pack (credits never expire), 65% more emails for 79% less. About $0.0026 per found email. Adding LeadMagic on the 2,080 left would find about 140 more.

Rates from the OrbiSearch email finder benchmark and LeadMagic's published pricing. Change the volume, packs or find rates to match your lists.

Finder pricing

Is OrbiSearch cheaper than LeadMagic for finding emails?

LeadMagic charges per found email; OrbiSearch charges per search. To compare like with like, this table shows cost per 1,000 found emails, converting OrbiSearch at its 79.2% benchmark find rate and matching each volume to the cheapest LeadMagic plan that covers it at 47.9%.

OrbiSearch packOrbiSearch $/1K foundLeadMagic planLeadMagic $/1K foundYou Save
Starter ($30, 2,000 searches)$18.94Essential ($99/mo)$103.3482%
Professional ($62, 10,000 searches)$7.83Essential ($99/mo)$20.6762%
Business ($103, 20,000 searches)$6.50Growth ($249/mo)$25.9975%
Enterprise ($207, 100,000 searches)$2.61Professional ($499/mo)$10.4275%
Premium ($311, 200,000 searches)$1.96Ultimate ($849/mo)$8.8678%
Ultra ($2,023, 2,000,000 searches)$1.28Above Ultimate, at its rate$8.4985%
Unlimited Starter ($249/mo, 10K searches/day)~$1.05Above Ultimate, at its rate$8.4988%

LeadMagic: 1 credit per found work email, $0.0198 (Essential) to $0.0085 (Ultimate) per credit on monthly billing; annual billing is roughly 17% less. OrbiSearch: 1 credit per search, found or not, converted at 79.2% found, so the searches that find nothing are already priced in. Each LeadMagic row is the full monthly price of the cheapest plan that covers the emails found, divided by those emails, so the smallest row reflects the $99 minimum you pay for about 960 emails. Rows above Ultimate's 100,000 credits a month use its per-credit rate. OrbiSearch is 62% to 88% cheaper per found email on every pack. The Unlimited Starter row assumes the full 10,000 searches a day for 30 days; larger unlimited plans cover 30,000 a day for $499 and 75,000 a day for $999. Prices checked October 28, 2026.

Is OrbiSearch cheaper than LeadMagic for email verification?

Both tools verify what they find, so this only matters for lists from anywhere else. LeadMagic charges 0.25 credits per valid or invalid result, which is $0.0018 (Ultimate, annual) to $0.00495 (Essential, monthly) depending on plan. Up to 100,000 emails the table shows the monthly price of the cheapest plan that covers them; above Ultimate's 400,000 checks a month it uses the $0.002 rate LeadMagic's product page advertises. OrbiSearch: one-time packs, 1 credit = 5 validations.

EmailsLeadMagicOrbiSearchYou Save
10,000$99 (Essential)$3070%
25,000$249 (Growth)$3984%
50,000$249 (Growth)$6275%
100,000$499 (Professional)$10379%
500,000$1,000 (at $0.002)$20779%
1,000,000$2,000 (at $0.002)$31184%
10,000,000$20,000 (at $0.002)$2,02390%

LeadMagic sells validation only inside its subscriptions, so verifying 10,000 emails means paying for at least the $99 Essential plan. Unresolved catch-alls come back from LeadMagic as 'unknown' at no charge. OrbiSearch checks catch-all, secure-email-gateway and greylisted addresses at the mailbox level and resolves them to valid or invalid wherever the mailbox can be checked. In our test on 538 emails that had already hard-bounced, OrbiSearch caught 96.3% and let 3.7% through as safe. See the catch-all domains research.

Enriching millions of contacts?

OrbiSearch offers private dedicated infrastructure with white glove support for customers on the 5M and 10M packs: no queues, no file splitting, and we handle data cleaning and quality monitoring.

How do LeadMagic and OrbiSearch features compare?

FeatureOrbiSearchLeadMagic
Work email finder by name + domain
Work email finder by LinkedIn profile URL alone
1 credit per search
5 credits per found email
Live-verified find rate (same 288 contacts)
79.2%
47.9%
Found emails returned already verified
Yes, every result, no second pass needed
Yes, '5-layer validation'; docs advise against re-validating
Standalone email verification
From $0.0002 per email
0.25 credits per valid or invalid result
Catch-all resolution
Resolved to valid or invalid
Resolved 'when possible'; inconclusive results return 'unknown' (free)
SEG-protected and greylisted email resolution
Claimed for Proofpoint, Mimecast, Barracuda
Mobile phone numbers
5 credits each
People, company and jobs search database
Included on every plan
Company enrichment (firmographics)
1 credit per company, by LinkedIn URL or domain
Job-change detection
3 credits each
Billing
Per search (any outcome), or unlimited plans
Per found email, on a subscription from $99/mo
Pay-as-you-go (no subscription required)
Credits expire
Never
Banked credits capped at 2x the monthly allowance; annual credits do not roll over
Free tier
500 validations or 100 searches, no card
None; a paid plan is required at signup
Published benchmark with downloadable data
Yes, 7 tools, Aug 2026
Own accuracy claim (97%)
Clay integration
Via HTTP API
Native
Apollo, Smartlead, Instantly tiles
Zapier / Make / n8n
Via HTTP API
Zapier native; Make and n8n via HTTP
Native HubSpot sync
"Coming soon"
REST API on every plan
MCP server and terminal client
Private dedicated infrastructure
Not advertised

Should you choose LeadMagic or OrbiSearch?

Choose OrbiSearch when you want:

  • The highest live-verified find rate of 7 tools tested, 79.2% against LeadMagic's 47.9% on the same contacts
  • $1.28 to $18.94 per 1,000 found emails instead of $8.49 to $103: 62% to 88% less on every pack
  • Credits that never expire with no subscription required, or unlimited finder plans from $249 a month for heavy use
  • Found emails that arrive already verified, plus standalone validation that resolves catch-alls at the mailbox level

Keep LeadMagic for:

  • Mobile phone numbers, 5 credits each
  • People, company and jobs search, and job-change detection
  • Native Clay, Apollo, Smartlead, Instantly and Zapier tiles, an MCP server and a terminal client

Frequently Asked Questions

Why do teams switch from LeadMagic to OrbiSearch?

Two reasons that compound. Find rate: on the same 288 B2B contacts, every result re-verified live, OrbiSearch found 79.2% and LeadMagic 47.9%, so a LeadMagic-only list is missing roughly two in five of the emails OrbiSearch would return. Cost: LeadMagic's plans start at $99 a month, which works out at $8.49 to $103 per 1,000 found emails depending on volume, while OrbiSearch, even though it charges for every search, found or not, works out at $1.28 to $18.94 per 1,000 found on one-time packs that never expire, or about $1.05 on an unlimited plan. That is 62% to 88% less per found email on every pack. Teams that need mobile numbers, a contact database or job-change alerts keep LeadMagic for those; for work emails, OrbiSearch replaces it rather than sitting beside it.

How much does LeadMagic cost?

LeadMagic sells monthly or annual credit subscriptions: Essential $99 a month for 5,000 credits, Growth $249 for 20,000, Professional $499 for 50,000 and Ultimate $849 for 100,000. Annual billing is ten times the monthly price, so two months free. That is $0.0198 down to $0.0085 per credit on monthly billing, and as low as $0.0071 on annual Ultimate. The old $49.99 Basic plan is no longer offered and there is no free trial. A found work email costs 1 credit, an email validation 0.25 credits, a mobile number 5, a profile or company search 1, a social-to-email search 5, and a job-change check 3. Credits are only spent on successful results. Monthly credits bank up to twice the monthly allowance; annual credits do not roll over. Enterprise Security is sold on annual plans from $10,000. Prices checked on leadmagic.io/pricing on October 28, 2026.

What is LeadMagic?

LeadMagic (leadmagic.io) is a B2B data API founded by Jesse Ouellette. It sells an email finder, email validation, a mobile number finder, people, company and jobs search over its own database, company enrichment and job-change detection, all from one credit pool, and is best known as a native enrichment provider inside Clay and Apollo waterfalls. It ships a REST API on every plan, a hosted MCP server and a terminal client.

Is OrbiSearch a LeadMagic alternative?

For finding and verifying work emails, yes, and a direct one: both tools take a name and a company domain and return a verified work email, both charge per unit with no seat fees, and both offer standalone validation. OrbiSearch finds more (79.2% against 47.9% on the same contacts) for less, and sells credits that never expire instead of a subscription. It is not a LeadMagic alternative for mobile numbers, database search or job-change detection, which OrbiSearch does not offer. Both sell company enrichment.

How does OrbiSearch compare to LeadMagic on find rate?

In our August 2026 benchmark of 7 email finders on 288 real B2B contacts across North America, EMEA and APAC, LeadMagic returned an email for 50.0% of contacts, of which 47.9% verified live; OrbiSearch returned 79.2%, all live-verified. By region, LeadMagic scored 45.3% in North America, 55.6% in EMEA and 42.6% in APAC, against OrbiSearch's 79.2% overall. The full per-contact data is downloadable from orbisearch.com/research/email-finder-benchmark.

Should I run LeadMagic after OrbiSearch in a waterfall?

Usually not for emails. On the benchmark, OrbiSearch alone found 79.2% of contacts and OrbiSearch plus LeadMagic together found 80.6%, so LeadMagic adds about 1.4 points on top of OrbiSearch: on 10,000 contacts that is roughly 140 extra emails for a $99-a-month minimum subscription. If you already pay for LeadMagic for mobiles or database search, it costs nothing extra to leave it as the last email step. If not, a broader aggregator such as FullEnrich adds more on the remainder. Our waterfall calculator at orbisearch.com/tools/waterfall-calculator models any combination.

Does LeadMagic charge for emails it cannot find?

No. LeadMagic only deducts a credit when it returns a valid email, and validation only charges for a definitive valid or invalid result. OrbiSearch charges 1 credit per finder search regardless of outcome, which is why it is priced at a fraction of a cent per search and why the comparison above converts it to cost per found email at its 79.2% benchmark rate. Even after that conversion OrbiSearch is cheaper on every pack: by 62% to 88%.

How does LeadMagic handle catch-all emails?

LeadMagic says its catch-all validation resolves mailboxes to valid or invalid when it can confirm deliverability, including behind Proofpoint, Mimecast and Barracuda. When it cannot, the result stays 'unknown', which is free. So the three statuses are valid, invalid and unknown, and unresolved catch-alls land in unknown. OrbiSearch checks catch-all, secure-email-gateway and greylisted addresses at the mailbox level and resolves them to valid or invalid wherever the mailbox can be checked. In our test on 538 emails that had already hard-bounced, OrbiSearch caught 96.3% and let 3.7% through as safe.

Do OrbiSearch found emails need re-verifying?

No. Every email the OrbiSearch finder returns has already been through the OrbiSearch validation engine, including catch-all, secure-email-gateway and greylisted resolution, so it is safe to send as returned. LeadMagic likewise verifies during the search and its help center advises against immediately re-validating finder results. Where they differ is what happens to a list from anywhere else: OrbiSearch validation costs $0.0002 to $0.003 per email on one-time packs, LeadMagic $0.0018 to $0.00495 per definitive result on a subscription.

Does OrbiSearch find phone numbers?

No. OrbiSearch finds and verifies work emails, and enriches companies, but has no phone data. LeadMagic finds mobile numbers at 5 credits each and also offers people, company and jobs search and job-change detection, which is why teams that need those keep a LeadMagic plan alongside OrbiSearch.

What are other LeadMagic alternatives?

Find rates are live-verified figures from the OrbiSearch August 2026 benchmark where available.

  • Apollo - Database-first finder, 71.5% live-verified in our benchmark, sold as a seat-based sales platform.
  • FullEnrich - Waterfall across 25+ sources at $0.032 to $0.058 per found email; the broader safety net for the contacts a single engine misses, plus mobiles and personal emails.
  • Icypeas - Finder plus verifier, 60.4% live-verified, from $19 per month, charges per found email.
  • Hunter.io - The best-known finder, 53.5% live-verified, strongest on domain search and public web sources.
  • Prospeo - B2B contact database and email finder, 39.6% live-verified.
  • Kitt AI - Free for individuals, $0.005 per found email on pay-as-you-go, own 2024 benchmark only.
  • Clay - Build your own waterfall from individual providers, including OrbiSearch via HTTP API and LeadMagic's native tile. More control, more setup, Clay credits on top.
  • OrbiSearch - Finder and verifier. 79.2% live-verified find rate (highest of 7 tools tested), $1.28 to $18.94 per 1,000 found by pack, credits never expire, unlimited finder plans from $249 per month, verification from $0.0002 per email.

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See pricing · Read the benchmark